targeting · geo test

7-market test

Compared countries and audiences: the cheapest website lead — $0.22.

$0,22min. cost per lead
7markets
153website leads

Task

Find the countries and audiences where a website lead costs the least.

Ad account screenshots

Ad sets by country, second wave
Ad sets by country, second wave
Ad sets by country, first wave
Ad sets by country, first wave
Launch: 167 leads at $0.03
Launch: 167 leads at $0.03

What we did

  1. 01Separate ad sets for the US, Turkey, Brazil, Argentina, Romania, Poland and Europe
  2. 02Compared audiences with and without interests
  3. 03Turkey without interests — 32 leads at $0.22
  4. 04Switched off ad sets that brought no leads
  5. 05Separate launch: 167 leads for $5.28 — $0.03 each

More cases

181orders in one day
62,4 %confirmed
49,7 %with upsell

media buying · TikTok · Facebook

181 orders in one day

Traffic from TikTok and Facebook to a product with a call center. CRM data for July 26, 2026.

Details →
$2 448client revenue
$2,10cost per lead
102leads

targeting · Drohobych

Hair colorist

Hair colorist, Drohobych: 102 leads at $2.10, 51 sales with an average order of $48.

Details →
$8 100client revenue
$4,04cost per lead
90leads

targeting · Kharkiv

Dance school

Dance school, Kharkiv: 90 leads at $4.04, 27 sales with an average order of $300.

Details →
All cases

Want the same?

Get a free audit

Free audit

What you need

Get an audit →